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WHAT WE DID

Bled Tourism Forum

YEAR OF THE PROJECT

In Bled, we organised the Bled Tourism Forum, an event that opened a discussion about the future of one of Slovenia’s best-known destinations. The forum presented a vision for the town’s development until 2045 and brought together local residents, tourism stakeholders and other local providers.
 
We created the visual identity and designed the stage in Festival Hall as a welcoming space for conversation – a symbolic “living room” where open discussions about the future of the destination could take place.
 
Local cuisine was also part of the event, highlighting the collaboration of providers within the Okusi Bleda initiative. At the end of the forum, participants wrote a “Love Letter to Bled for 2045”, which remains a symbol of a shared vision for the destination’s future.
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Saša Novak in Eva Japelj,
Pernod Ricard Slovenija

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