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What we did
- Event planning
- Graphic design
la hechicera
Year of the project
- 2022
- 2023
- About project
To introduce the Colombian rum brand La Hechicera to the Slovenian market, we kicked things off with a series of boutique educational events in an unexpected setting – a flower shop. Guests were immersed in the world of rum through tastings, brand storytelling, and expert insights, all complemented by tropical-inspired cuisine, live music surprises, and thoughtfully curated gifts.
The following year, we elevated the experience with a memorable event for key clients. Set against a vibrant Colombian-inspired backdrop, the evening combined learning and entertainment – from encounters with tropical reptiles and an aerial hoop performance to a captivating appearance by singer Raiven.
We've been working with Bold Projects for many years, primarily on event organization as well as the creation of various graphic designs and materials. The Bold Projects team continues to impress us with their creativity, professionalism, quick response time, and the ideas that help us build our brands together.
Saša Novak and Eva Japelj,
Pernod Ricard Slovenija